12 February

Explore practical guidance for What’s New in Shopify Winter 2026: The Top 10 Features Powering Growth with step-by-step tips and examples from Ruby…
9 February

The 5 Biggest Pitfalls When Migrating From Shopify Advanced to Shopify Plus The 5 Biggest Pitfalls When Migrating From Shopify Advanced to Shopify Plus In the agency world, we often hear that migrating to Shopify Plus is "just a plan upgrade." And on paper, that is true. You are moving from one tier of the…
3 February

When to Move from Shopify Advanced to Shopify Plus When to Move from Shopify Advanced to Shopify Plus If you're currently running your e-commerce store on Shopify Advanced, you've already moved beyond the basics. You've got advanced reporting, competitive transaction fees, and the infrastructure to support a growing business. But here's the question I hear…
2 February

Shopify: When to Consider Moving from MailChimp to Klaviyo Shopify: When to Consider Moving from MailChimp to Klaviyo If you're running a Shopify store, you've probably started your email marketing journey with MailChimp. It's an understandable choice—MailChimp is less expensive than many alternatives and offers a solid entry point for e-commerce businesses just getting started…
28 January

WooCommerce to Shopify Migration This case study explores the successful migration of the e-commerce website XPGames.co.nz, managed by Ruby Digital Agency, from WooCommerce to Shopify. XPGames, a prominent online and brick-and-mortar retailer specializing in roll playing games in New Zealand, faced several challenges with their existing WooCommerce platform which prompted the decision to switch to…
27 January

By Lance Allison, Founder of Ruby Digital Agency | Last Updated: January 27, 2026 | 16 min read Average Order Value (AOV) is the metric that separates struggling Shopify stores from thriving ones. While most merchants obsess over traffic and conversion rates, savvy store owners know that increasing how much customers spend per transaction is…
23 January

Get proven strategies for Shopify UCP - Agentic Commerce Access for non Shopify Brands! so you can make smarter decisions backed by Ruby Digital Agency.
11 January

Unlock actionable ideas for RDA Migrate Midwood Guitar Studio from BigCommerce to Shopify with POS including common pitfalls to avoid with Ruby Digital AI…
4 January

BigCommerce to Shopify Migration In the rapidly evolving landscape of e-commerce, businesses often find themselves at a crossroads, needing to adapt to the changing needs of their market and technology.One such tale of adaptation and growth is that of Artesian Tan, a premier supplier of spray tan solutions and equipment, which successfully transitioned its online…
3 January

A Successful WooCommerce to Shopify MigrationD.T. Medical Devices, a leading medical device company based in Germany, needed a smooth migration of their website from WooCommerce to Shopify. The goal was to preserve the existing branding while giving the website a fresh and modern look. Ruby Digital Agency, an expert in digital marketing and web design, was…


